Participants will undertake a series of projects designed to enhance their skills as researchers, reporters, and storytellers.
Spend two weeks in the D-Crit studio this summer learning how to write compellingly about images, objects and spaces. The School of Visual Arts Design Writing and Research Intensive offers students and working professionals a unique opportunity to study closely with a faculty composed of leading writers, editors and bloggers. Participants will be introduced to a range of writing genres and a spectrum of imaginative approaches. Working individually and in small groups they will experiment with essential techniques such as interviewing, archive research, close observation, analysis, and critique, and then develop and finesse several projects across a range of media. In addition to a robust daily schedule of seminars, lectures and field trips, each participant will have a workstation in the beautiful light-filled D-Crit studio in New York’s Chelsea district, and 24-hour access to department resources.
Faculty and lecturers include: Steven Heller, Alice Twemlow, Julie Lasky, Adam Harrison Levy, Geoff Manaugh, Paul Lukas, Mimi Zeiger.
Applications will be accepted on a rolling basis, as space allows.
Instructors
- Steven Heller
- Alice Twemlow
- Julie Lasky
- Adam Harrison Levy
- Geoff Manaugh
- Paul Lukas
- Mimi Zeiger
Reading Room
2 About
As publishing outlets proliferate and design’s social and environmental implications become more profound, it is more important than ever to write about design engagingly and intelligently.
The SVA MFA in Design Criticism is pleased to announce a Design Writing and Research Summer intensive aimed at those who would like to refine their skills as thinkers, researchers, and storytellers. For practicing designers and writers alike, this program offers methods and insights for understanding and writing compellingly about images, objects and spaces across a range of media.
Working individually and in small groups, participants will experiment with essential techniques such as interviewing, archive research, close observation, analysis and critique, and then develop and finesse several projects. In addition to personal work, participants will work together as a team to create a downloadable publication.
In addition to a robust daily schedule of workshops, lectures, studio visits, and field trips, each participant will have a workstation in the beautiful light-filled D-Crit studio in New York’s Chelsea district, and 24-hour access to department resources, including its extensive library.
The intensive offers students and working professionals a unique opportunity to study closely with a faculty composed of leading writers, editors and bloggers. Lectures and field trips to New York sites and studios allow participants to directly interact with prominent designers, architects, and urban planners.
By the end of the program, participants will have completed several pieces of writing, contributed to a publication, formulated ideas for stories and garnered a robust set of tools and approaches for writing authoritatively and imaginatively about design.
Faculty and lecturers include: Steven Heller, Alice Twemlow, Julie Lasky, Adam Harrison Levy, Geoff Manaugh, Paul Lukas, Mimi Zeiger.
Directions to SVA
136 West 21 Street, 2nd floor
New York, NY 10011
Design Criticism MFA Department
School of Visual Arts
136 West 21 Street
2nd floor
New York, NY 10011
Closest subway stops are the F, V at 23rd Street and the 1 at 23rd Street.
3 Curriculum
Project 1: Object Lessons, instructed by Steven Heller and Paul Lukas
Paul Lukas will lecture on the stories he has woven around seemingly mundane objects like school report cards and sports uniforms, while Steven Heller will lecture on research methods. Students will first write about objects based on close observation and then, after visiting archives, and researching their objects at a deeper level, they will develop narratives that bring the objects to life.
Project 2: Studio Profiles, instructed by Adam Harrison Levy and Julie Lasky
This project launches with lectures on Reporting and Interviewing Skills. Students will then perform exercises to develop their interviewing techniques, prepare questions, and do background research, before dividing into groups to visit four well-known New York design studios. Each student will interview the principal designer and write a studio profile for critique in a mid-Intensive review session.
Project 3: Exhibition Reviews, instructed by Julie Lasky and Justin Davidson
Students will be introduced to the principles of reviewing across genres and across media, with a focus on the exhibition review as a type. After some initial exercises to hone writing skills, the development of a point of view and argument, and some reading exercises to examine exemplars of the form, students will visit an exhibition, accompanied by its curator, before writing their own reviews, and presenting them for critique in final session.
Project 4: Platform Project, instructed by Mimi Zeiger
Contemporary design writing is no longer confined to essays and reviews published in newspapers, journals, and magazines. Increasingly it finds platforms in digital formats such as Twitter, blogs, and downloadable PDFs. This course will focus on how these alternate formats prove the perfect platform for topical and experimental design discourse.
Studio Visits
Week 1
Session 1
10 AM–12 PM
Session 2
1–3 PM
Session 3
4–6 PM
Monday
Introductions
Lecture on Objects
Object Writing Exercises and Critique
Tuesday
Lecture on Research
Archive Visit & Library Tour
Platform Project Introduction and Exercises
Wednesday
Lecture on Interviewing
Lecture on Research and Reporting
Interviewing & Reporting Exercises and Critique
Thursday
Studio Visits & Interviews
Studio Visits &Interviews
Writing Workshop
Friday
Platform Project
Writing Workshop
Critique Object Stories
Sunday
Exhibition and guided tour (Ellen Lupton)
Week 2
Session 1
10 AM–12 PM
Session 2
1–3 PM
Session 3
4–6 PM
Monday
Lecture on Urban Curation
Site Visit
Documentation Exercises & Critique
Tuesday
Critique Studio Profiles
Lecture on Reviewing
Reviewing Exercises
Wednesday
Research Workshop
Writing Workshop
Platform Project
Thursday
Platform Project
Platform Project
Platform Project
Friday
Writing Workshop
Critique Exhibition Reviews
Platform Publication Launch
4 Participants
The SVA Design Writing and Research Summer Intensive welcomes applications from students and working professionals alike. If you care about design and language, and are interested in learning how to write meaningfully about products, graphics, urban infrastructure, and buildings with instructors such as Steven Heller, Julie Lasky, Justin Davidson, and Ellen Lupton, then consider applying to this two week Intensive today!
5 Instructors
Primary Instructors
Alice Twemlow is chair and co-founder of the SVA MFA Design Criticism program. Twemlow is a contributor to Design Observer and writes about design for publications including Eye, Design & Culture and the New York Times Magazine. She is the author of What is Graphic Design For? (Rotovision) and of essays for books such as The Barnbrook Bible and 60 Innovators: Shaping Our Creative Futures (Thames and Hudson), and the catalogue for “Graphic Design Worlds” at La Triennale Design Museum. She has directed several national conferences for AIGA and moderated conferences such as the Tasmeem Doha Conference 2011 at Virginia Commonwealth University in Qatar, the College Art Association Conference 2011 Conference in New York, and “Abstract: The Future of Design in Media Conference” in Portland Maine. Alice has recently given lectures at the ICOGRADA conference in Beijing, the QT series at MoMA, and at AIGA Chicago.
Steven Heller is the co-chair (with Lita Talarico) of the MFA Design / Designer as Author + Entrepreneur program and the SVA Masters Workshop in Rome. He writes the Visuals column for The New York Times Book Review, a weekly column for The Atlantic online and The Daily Heller / Imprint online. He has written more than 140 books on graphic design, illustration and political art, including The Design Entrepreneur (with Lita Talarico), Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design, Citizen Designer, Iron Fists: Branding the 20th Century Totalitarian State. He is a contributing editor for Print, Baseline, Design Observer, and Eye. Heller is the recipient of the Art Directors Club Special Educators Award, the AIGA Medal for Lifetime Achievement, the School of Visual Arts’ Masters Series Award and the 2011 National Design Award for “Design Mind.”
Julie Lasky is the editor of Change Observer, a Web site devoted to design for social impact, supported by a grant from the Rockefeller Foundation in association with the Winterhouse Foundation. Previously, she was editor-in-chief of I.D. Magazine, after positions as editor-in-chief at Interiors and managing editor at Print. A widely published writer and critic, she has contributed to The New York Times, Metropolis, Dwell, Architecture, Slate, Surface, The National Scholar, Graphis, Grid, Print, Eye and NPR, and she is the author of two books: Borrowed Design: Use and Abuse of Historical Form (written with Steven Heller in 1993) and Some People Can’t Surf: The Graphic Design of Art Chantry (Chronicle Books, 2001). Lasky’s honors include a National Arts Journalism Fellowship at the Medill School of Journalism, Northwestern University, and the Richard J. Margolis award for writings on the cultural life of postwar Sarajevo.
Adam Harrison Levy is a writer and freelance documentary film producer and director. He specializes in the art of the interview. For the BBC he has conducted interviews with a wide range of actors, writers, musicians and film-makers including Meryl Streep, Harry Belafonte and Gay Talese. He was the U.S. producer for “Selling the Sixties,” a cultural history of advertising in New York in the early 1960s and he was the U.S. producer of “Close Up,” about the artist Chuck Close. Levy is currently a contributing writer for Design Observer. He wrote the catalog essay for “Hiroshima: Ground Zero 1945,” an exhibition at the International Center for Photography (2011), and “Saul Leiter: Retrospective” at the Deichtohallen, Hamburg (spring 2012). His writing has also appeared in The Guardian Weekend Magazine and his radio commentaries have aired on NPR station WAMC.
Mimi Zeiger is editor and publisher of loud paper, a zine and blog dedicated to increasing the volume of architectural discourse. She is a founding member of #lgnlgn, a think tank on architecture and publishing. The group’s work has been shown at Urban Design Week, the New Museum, Storefront for Art and Architecture, pinkcomma gallery, and the AA School. As a writer and critic, she covers art, architecture, and design for a number of publications including The New York Times, Domus, Dwell, and Architect, where she is a contributing editor. Zeiger is author of New Museums, Tiny Houses and Micro Green: Tiny Houses in Nature. Always obsessed with the intersection of architecture and media, she is Director of Communications at Woodbury School of Architecture in Burbank. As a teacher, her cross-disciplinary seminars explore the relationships between architecture, art, urban space, and popular culture.
Guest Lecturers
Justin Davidson has been the classical music and architecture critic at New York magazine since 2007. Before that, he spent 12 years as classical music critic at Newsday, where he also wrote about architecture and was a regular commentator on cultural issues. He won a Pulitzer Prize for criticism in 2002, and an American Society of Newspaper Editors criticism (ASNE) award. A native of Rome, Davidson graduated from Harvard and later earned a doctoral degree in music composition at Columbia University. He has contributed to The New Yorker, W., Travel and Leisure, the Los Angeles Times, Slate, and Salon, and is a regular columnist for the website emusic. He is a member of the faculty of the Design Criticism program at the School of Visual Arts and has also taught in the Goldring Arts Journalism Program of Syracuse University and the NEA’s annual Arts Journalism Institutes.
Paul Lukas is a storyteller whose work has appeared in The New York Times, GQ, Fortune, Gourmet, Saveur, the Wall Street Journal, ESPN The Magazine, Spin, and The Financial Times, among many other publications. He currently works as a columnist for ESPN.com, where he writes “Uni Watch,” a column devoted to uniform design. He also maintains a daily Uni Watch blog, hosts the monthly Open Mic Show-and-Tell events at the City Reliquary, performs as one half of the lecture/slideshow act the Forewords, and is the man behind the Permanent Record project. Lukas has been described as “a minutiae fetishist” and “an obsessive esotericist,” and has used this sensibility to create media projects about food, travel, consumer culture, marketing, business history, music, and design. He has also appeared on TV and radio (including two appearances on Late Night with Conan O’Brien), authored a book, produced a museum exhibit and web project devoted to some super-cool fiberglass structures.
Ellen Lupton is a writer, curator, and graphic designer. As curator of contemporary design at Cooper-Hewitt, National Design Museum, she has produced numerous exhibitions and books, including Mechanical Brides: Women and Machines from Home to Office (1993), Mixing Messages: Graphic Design and Contemporary Culture (1996), Letters from the Avant-Garde (1996), and Skin: Surface, Substance + Design (2002). Her book Thinking with Type (2004) is used by students, designers, and educators worldwide. She is director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore, where she also serves as director of the Center for Design Thinking. Lupton’s most recent project is the exhibition and book “Graphic Design: Now in Production,” organized in collaboration with Andrew Blauvelt at Walker Art Center and opening in New York City in summer 2012.
Geoff Manaugh is the author of BLDGBLOG and The BLDGBLOG Book, former senior editor of Dwell magazine, and a contributing editor at Wired UK. His work has appeared in Contemporary, Space & Culture, Blend, Lumpen, Inhabitat, WorldChanging, the Oyster Boy Review, the Urban Design Review, Subtopia, Vector, and things magazine, among others. Along with Nicola Twilley, Manaugh organized and co-curated “Landscapes of Quarantine,” a design studio and exhibition at New York’s Storefront for Art and Architecture in 2010, and organized an exhibition for the Nevada Museum of Art called “Landscape Futures.” In addition to lecturing on a broad range of topics, from urban sustainability to the use of science fiction in architectural design, at museums and universities around the world, he has taught design studios at Columbia University, the Pratt Institute, the University of Technology, Sydney, and USC.
6 Apply
Applications will be accepted as space allows on a rolling basis.
Priority date for placing enrollment fee is April 20.
Tuition is $2,000.
How to Apply
Email the following materials to kmoscovitch@sva.edu:
- Completed application form
- Work sample (see guidelines below)
- Statement of purpose (250–500 words)
- CV
Applications are reviewed on a rolling basis with a priority deadline of April 1, 2012. Early application is highly recommended.
Work Sample Guidelines
Writing sample: Up to 2,000 words of published or unpublished writing (such as essays, blog posts, or articles) about design, architecture or related subjects (.doc or .pdf file)
International Applicants
International applicants are welcome, however, the College cannot provide any I-20 or other forms to nonmatriculated students, so it is your responsibility to speak with your consulate to determine the proper means of traveling to the United States. SVA cannot provide you with a visa, nor assist you in obtaining one. Applicants are expected to have fluency in English sufficient for engaging in meaningful dialogue with other participants.
Refund Policy
A $1,000 nonrefundable deposit is required upon acceptance to the program. Full tuition is due two weeks prior to the start of the program. There will be no refunds once the program begins.
To withdraw from the program you must notify the Assistant Director, Division of Continuing Education, in writing, of your intention to withdraw. You may do so: by e-mailing your withdrawal to kmoscovitch@sva.edu; or by sending written notification via mail or fax. The Division of Continuing education is located at 209 East 23rd Street. All refunds for payment made by American Express, Discover, MasterCard or Visa, will be credited to the appropriate credit card account. Payment made by check or money order will be refunded by check, payable to the registrant. Processing of refunds takes approximately four weeks.
If you have questions about your application, or would like to visit the D-Crit dept. contact us at 212 592 2228 or dcrit@sva.edu.
Anonymous/Guy Fawkes photo by Vincent Diamante
